Oct 31 2008
How To Sign Up Endless YTB RTA’s Into Your Network Marketing Downline Using Email Marketing
YTB or Your Travel Biz is an awesome company based around the travel industry. I get asked all the time how do you create a marketing funnel online that will spit out YTB RTA’s into your downline on the backend. This article will explain how I use email marketing as a major component in my effort to recruit new YTB RTA’s.
Are you currently building your YTB business by going to endless meetings, pitching your friends and family, cold calling biz opp. leads, knocking on doors and handing out magazines or DVD’s? My friends, how are you doing? Are you earning enough commissions each month to offset your marketing costs and taxes, as well as make a livable profit?
If you are not, count yourself lucky, because hopefully you have not invested months of failure and frustration like I did marketing traditional strategies that were not effective. I lost thousands of dollars and time.
Unlike what some gurus teach, my upline did not lie to me or my team. I took full responsibility for my situation. I boiled down my failure to two major problems.
#1 Target Marketing
#2 TIME
After taking inventory of myself I came to the conclusion that it wasn’t because I wasn’t working or doing the activity. I was working my butt off doing what I was taught. The problem was I was targeting the wrong kinds of people and did not know how to zero in on the right types of people who are looking for a network marketing business.
The other major problem I had was TIME. What do I mean by this? My situation while building my business was like so many others. I was working a full time job, meeting my family’s needs, and trying to build a network marketing business on the side. For those of you marketing the traditional way you know it is very time intensive. I simply was not able to put in enough time each week to find people who I could call Prospects (Suspects) who I could expose my opportunity with and follow up. Everything was so untargeted and random, that I was lucky if I got 10 new prospects a week.
I knew something had to change. I realized the only way I could build this business and survive is to use technology. At the time I knew nothing about attraction marketing strategies or online marketing. I just knew I had to have a better way of getting prospects.
This is when my journey to learn how to effectively market online started.
I said all of this to give you an idea of the challenges I faced so maybe you could relate in some way.
Email marketing is a strategy that is very powerful if you know what you are doing. There are laws on the books about SPAM, so you want to be careful that you do this thing right.
I very rarely promote the YTB business opportunity on the front end of my marketing campaigns, and I NEVER push YTB on my prospects.
What I do is to focus on building a list of like minded individuals who are either looking for a business or are looking to take their business to the next level.
It is an absolute necessity (if you want to spit out new YTB RTA’s out of the rear end of your marketing funnel) to have an autoresponder. Two good ones I recommend is Aweber or Getresponse. I have used them both and they are very good.
Next, you want to think of your marketing funnel like this:
1. Squeeze page (Lead Capture Page) - This is the first thing you want your prospects to see. All your marketing should direct them to this page. The major purpose of a squeeze page is to generate curiousity and trap your prospects name, email, and phone number. Give something away for free. Promise your prospects a special report or e-book.
2. Autoresponder - You want to develop some follow up messages that educate your prospects on who you are and give them good content. Focus on 80% content and 20% pitching them on your business or other affiliate products. The awesome thing about an autoresponder is you can set up your campaign and market to your list forever. You can set up multiple campaigns marketing your YTB business, affiliate products, courses, or systems.
I just gave you an example of a simple marketing funnel. The idea is to sell yourself to your prospects first and brand yourself with them as an expert. After you build that trust, some of your prospects will be interested in YTB and join you. Not just because they like YTB, but because they want to be on a winning team, yours!
Now, when you get proficient in building and setting up marketing funnels, you can make multiple streams of income marketing online systems, courses, and other affiliate products.
This is the only way I recruit. My TIME is now leveraged because of my marketing funnels and I’m able to recruit and sell at will. Imagine building a super highly targeted list of thousands and then marketing to them for the end of time. The money is truly in the list!
If you would like to learn more about me and how your business can benefit from an online marketing system, check out my resources below.
Discover how to earn a whopping $4,567,09 per month in your spare time even if nobody joins your MLM business. Forget cold calling. Forget those home meetings. In fact, forget everything you’ve ever been taught about building a solid income in Network Marketing from the “gurus”. Let this 25- yr “unknown” marketer show you how he built an organization of over 4,120 in 14 short months without making one phone call! ==> http://www.carlcoffin.net - My Online Marketing System
http://www.MLMOnlineProfits.com - My Personal Blog
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